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Posted: Tuesday, February 6, 2018 6:11 PM



Interested in making sparks with your career? If youre a digitally savvy, experienced B2B marketing practitioner with strong customer service and project management skills, Lincoln Electric, the worlds leading manufacturer of welding equipment, wants you Were looking for a Marketing Communications Specialist
to act as the pivot point between our product groups and other marketing resources to help bring products to market, increase brand awareness and support our sales efforts. Knowledge of welding is not required, but an affinity for modern marketing practices and techniques is a must.
PURPOSE: This position will support the objectives of the marketing department through the development, curation, and deployment of marketing strategies across a wide range of traditional and digital platforms.
JOB DESCRIPTION (DUTIES AND RESPONSIBILITIES):
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Manages and coordinates the creation of marketing communications programs and projects that effectively promote the company, its products, and its services to specific vertical market segments.
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Collaborates with internal stakeholders to develop and execute strategies in support of internal clients' goals.
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Responsible for coordinating tactical execution of strategies, including but not limited to, collateral development, campaigns, content creation and deployment and performance measurement.
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Acts as pivot point between internal clients/stakeholders and execution teams (internal and external) including creative, web, public relations, social media and influencers.
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Significant project management focus and the ability to manage multiple, concurrent projects is essential.
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Reports to Manager of Marketing Communications.
BASIC REQUIREMENTS:
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1:5 years marketing experience required; B2B marketing experience strongly preferred.
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BA/BS degree in Marketing, Communications, Business, Journalism or comparable discipline is required.
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Strong understanding of B2B and B2C communications practices.
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Proficient in MS Office software, including Word, Excel, and PowerPoint; knowledge of desktop publishing software
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Familiar with organizational social media, web content creation and management, analytics, search engine optimization, and online advertising programs.
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Exceptional communications skills, both written and verbal.
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Understanding of welding industry, welding markets and distribution a plus.
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Ability to develop and execute marketing plans; evaluate ROI on all efforts.
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Ability to work with aggressive and competing time lines.
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Ability to work with minimum supervision and with teams in a matrix organization.
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Seeks out and evaluates additional marketing opportunities.
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Willingness and ability to travel to visit customers, distributors, and industry tradeshows.
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Ability to speak Spanish is desirable but not required.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.
Lincoln Electric is a 2.5B publicly traded company (NASDAQ) with over 10,000 employees around the world. With operations in over 40 manufacturing locations in 19 countries, we are well positioned to continue this partnership and poised to grow with our customers.
As a part of that continuing legacy, you will contribute to a new generation of innovation and experience the pride that comes with being part of the solution to the world's challenges. It is a great time to be part of the welding industry
Lincoln Electric does not accept unsolicited resumes from third:party recruiters. Resumes submitted to any employee(s) of Lincoln Electric without a signed vendor agreement, by the Manager of Recruiting and Training, will become property of Lincoln Electric. Verbal or written commitments from any other member of Lincoln Electric will not be considered binding te

Source: https://www.tiptopjob.com/jobs/78001746_job.asp?source=backpage


• Location: Cleveland

• Post ID: 58475967 cleveland
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